Why the need for a new fuel pathway?
The Dead Ends of Today’s Green Fuels
Today, green fuels can be made in two ways:
Biological sources – used fats, oils, or biomass (like wood waste).
Synthetic/E- pathways – combining green CO₂ with green H₂.
Neither delivers what the energy transition demands: scale AND cost.
Dead-End 1: Biofuels
“Not enough feedstock to Scale”
SAF from used oils & fats is cost efficient but cannot be scaled. Other feedstocks more problematic.
Dead-End 2: E-Fuels
“Too Expensive to Compete”
Synthetic fuels rely on two costly inputs:
Green CO₂ from Direct Air Capture (DAC).
Green H₂ from electrolysis powered by renewable electricity.
Together, these inputs make E-fuels ~10x more expensive than fossil fuels — with ~80% of the cost coming from the feedstock gases, 20% the conversion step.
That’s why today’s E-Fuels (based on green Electrons for H₂) are a dead end. The cost burden of producing, storing, and delivering renewable electricity to electrolysers is simply too great.
All current evidence from commercial efforts confirms the same: E-Fuels will not close the cost gap.
While most alternative fuels chase green electrons, p-fuels harness green protons - the most fundamental energy carriers in nature. Protons are not rare or exotic; they are everywhere, embedded in water itself. The pH of water defines the natural abundance of protons (H⁺), and through the constant splitting of water molecules into H⁺ and OH⁻, a renewable flow of protons is continuously created, powered simply by the thermal energy in water.
This dynamic was first quantified in the 1950s by Nobel Laureate Manfred Eigen, who showed that every liter of water functions like an 80-watt cooling engine when molecules split. We don’t perceive this directly, because the reverse reaction - recombining into water - instantly releases the energy back, maintaining a dynamic equilibrium. Unlocking this hidden process allows us to reimagine fuels: not dependent on scarce green electrons, but on the abundant and ever-renewing supply of green protons that nature already provides.
p-fuel®
This makes p-fuels fundamentally different from E-fuels: instead of relying on vast new renewable power infrastructure to create synthetic energy carriers, p-fuels tap directly into nature’s most universal, self-replenishing resource. By building technologies that capture and convert these green protons into usable fuels, we open a pathway to scalable, truly sustainable energy without the bottlenecks and cost of electron-based systems.